Google Ads for a First Aid Training School
Google Ads for a First Aid School: From 1 to Over 70 Tracked Course Registrations Per Month Project Goal The first aid school needed strategic expertise to restructure its campaigns and to implement accurate tracking that would reliably show course enrollments. The new structure was designed to focus specifically on the different types of courses […]
Off-Page SEO + AI Visibility for a Law Firm: Link Profile Optimization
18 placements, 500+ Disavowed Toxic Links: Off-Page SEO for a Law Firm Project Goal The existing backlink profile was the real risk: dozens of irrelevant, and in some cases toxic, links from questionable link networks that did not align with either the subject matter or the quality standards of a law firm. Rather than strengthening […]
SEO for a Translation Agency: +92% Traffic (Non-Brand)
+92% Non-Brand Traffic for a Translation Agency Via On-Page SEO Project Goal Beyond mere brand awareness, the client had room for growth in organic traffic: visibility came almost exclusively from brand-related search queries, while generic search terms generated hardly any clicks. The goal was to specifically increase this non-brand traffic—that is, to reach new customers […]
Real Estate Marketing: 45 Leads/Month for a Developer
How a Property Developer Generated 45 Leads/Month with Google & Meta Ads Project Goal I was responsible for managing the Google Ads and Meta Ads accounts for a real estate developer in southern Germany that was marketing several new-construction housing projects. The goal was to accelerate the sale of the remaining apartments by selectively targeting […]
Google Ads B2B Lead Generation for a Handling Equipment Manufacturer
Google Ads for a B2B Material Handling Equpiment Manufacturer: Less Spend, More Qualified Leads Project Goal In July 2025, I took over the Google Ads account of a German B2B manufacturer of material handling and elevator systems for industrial use. The company was already spending €4,000–5,000 per month, but results were only mediocre. The goal […]
International SEO: B2C E-Commerce – German Car Parts Shop
International Off-Page SEO for a Leading Online Auto Parts Retailer Over 7 Years Project Goal The collaboration with an international online retailer of car parts had one clear goal: to significantly increase the website’s organic visibility. In a fiercely competitive market, the brand needed to become more visible while also reaching more potential customers. Challenge […]
PropTech Case Study: Google Ads for Short-Term Rentals
Google Ads for the temporary accommodation market in Germany (premium segment) Project start: September 2025 I started managing this Google Ads MCC account for a PropTech company from Berlin in September 2025. Control was assumed over several accounts featuring campaigns in German and English, targeting users both within and outside Germany. The primary target audience […]
Google Ads for E-Commerce: Camper Parts Online Shop
Success with Google Ads for a Camper Spare Parts Shop Project Start Date: June 2024 For a client in the niche of motorhome tuning products, we developed an effective Google Ads strategy that delivered impressive results in a very short time. We started with a modest budget of just 30 euros per day, which, thanks […]
Google Ads for tiny houses: from 3 to 69 leads per month
Google Ads for tiny houses: 3 to 69 potential customers per month Project start: August 2023 Advertising campaigns on Google Ads were launched for a Uelzen-based company specializing in tiny houses. These included both search ads and Display Network ads, as well as retargeting. We started with a daily budget of 30 euros. It soon became […]
Google Ads: €40,000 revenue per month for an AdBlue online store
From €0 to €40,000 in monthly revenue: Google Ads for a B2B store Project Start: September 2024 A new B2B online store, specializing in the bulk sale of AdBlue and antifreeze, was starting from scratch: with no brand recognition or sales. I handled the complete setup of the campaigns on Google Ads, including tracking, feed […]