From €0 to €40,000 in monthly revenue: Google Ads for a B2B store

Project Start: September 2024

A new B2B online store, specializing in the bulk sale of AdBlue and antifreeze, was starting from scratch: with no brand recognition or sales. I handled the complete setup of the campaigns on Google Ads, including tracking, feed optimization, and campaign structuring, to successfully launch the store in the market.

Success in Numbers

In its very first month of operation, the store achieved sales of over 10,000 €, despite having no prior preparation or brand recognition. Within 6 months, monthly revenue rose to €40,000, representing a 300% increase in sales. The ROAS (return on ad spend) reached an impressive 1,400%, underscoring the campaigns’ extremely high efficiency.

Such high results were made possible by a smart account structure with clearly separated search and shopping campaigns, continuous optimization of product data and titles, as well as precise use of negative keywords, which minimized unqualified traffic. Furthermore, the transition to smart bidding strategies a few months later made it possible to further increase the number of conversions and significantly reduce their cost.

Ready for the Next Step?

This success clearly confirms that, even with a tight initial budget, a smart and flexible Google Ads strategy can drive rapid growth. If you’re looking to achieve these same results, I’d be delighted to help you and provide you with effective, results-driven solutions. Contact me today, and together we’ll take your business to the next level!

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